There's no denying that the Ford F-150 is one of the most popular vehicles on the road, and it has a reputation for prowess and sustainability that surpasses many of its competitors. Don't just take our word for it; the fact that it's the highest-selling truck in America speaks to the level of quality and craftsmanship that Ford places into the development of the vehicle with each passing model year. Here at Steve Marsh Ford, the F-150 is one of our favorite vehicles, not just because we're a Ford dealership.
No, we love the Ford F-150 because it's a masterclass in what a pickup truck should be and what it can accomplish when it's built by the right people. With a new model year in full swing, we wanted to take the time to discuss some of the notable items and aspects of America's favorite pickup truck. Gentlemen, start your engines!
Brand New Year, Brand New Look
In 2024, the F-150 will receive some notable upgrades in the style department. While Ford's flagship product has always exhibited a noteworthy amount of style that helps it stand out from its competitors, a fresh new front end and new curves in the right places, catch the eye and pique the interest of onlookers. Subtle changes like new wheel designs will undoubtedly appeal to drivers who enjoy having a unique truck aesthetic. Ford has also continued to work on its Pro Access tailgate, much to the delight of those who utilize the vehicle for its cargo and storage capabilities.
A New Base Engine That's Anything But Basic
The excellence associated with Ford for many years has often been built from the ground up. One of the notable changes for 2024 is a brand-new standard powertrain on the base trim. Taking the place of the old V6 engine, a turbocharged 2.7L V6 with 325 hp is in its place, more than capable of offering you the best performance.
The other notable engines that have been a part of the F-150 are still there, minus the diesel-fueled option, which was recently discontinued. The venerable and well-respected "Coyote," a 5.0L V8 with 400 hp, still delivers on the lofty expectations of Ford's most demanding customers.
A twin-turbocharged 3.5L V6 that matches the Coyote's hp of 400 is available, along with Ford's hybrid system known as the "PowerBoost," which combines an electric motor with the 3.5L V6 for exceptional fuel economy, offering 22 MPG in the city and 24 MPG on the highway. All engines pair with a ten-speed automatic transmission for optimum performance. Rear-wheel drive is standard on most models, with the option to upgrade to four-wheel drive.
Ford's Innovative BlueCruise Technology
Ford's reputation for being on the cutting edge of technological innovation continues into the 2024 model year. The newest technological innovation to grab the interest of the automotive world is the advent of hand-free, semi-autonomous driving technology. While still being produced in limited quantities, the desire to grab hold of the chance to experience hands-free driving has been palpable throughout the vehicle-buying public.
New for the 2024 model year, Ford has made BlueCruise available on the F-150. This hand-free technology has hundreds of thousands of miles of pre-programmed roads spanning North America. If you enjoy long road trips that cross state lines, this feature can be incredibly efficient at reducing driver fatigue over long distances.
Experience Affordable Off-Roading With the F-150 Tremor
The pickup truck and off-roading have become one of the greatest pairings since peanut butter and jelly. Countless enthusiasts have utilized the truck to facilitate their adventures on the less traveled path. Two of Ford's most notable rivals have built their own off-road-ready trucks to cater to their niche crowd. Despite the impressive capabilities of the RAM TRX and Chevy Silverado ZR2, they have a hefty price tag. Luckily, Ford has the Tremor, providing all off-road capability at a fraction of the cost.
The Tremor, which provides seating for up to six people, is the ideal method of getting the gang together for an adventure without breaking the bank. Sitting on a set of 35-inch all-terrain tires and having the 400-hp Coyote under the hood, Tremor has no difficulty subverting roadblocks and obstacles that off-roaders of any experience level are familiar with. There are also a variety of skid plates to keep the undercarriage and the transfer case free from rocks and debris that you might encounter along the way. The Tremor also has over nine inches of available ground clearance, making obstructions a worry of the past.
A Bigger Screen and Better Features for the Road Ahead
The new technological offerings of the 2024 Ford F-150 extend beyond the features of driving assistance and new powertrains. One of the latest items for 2024 concerns the vehicle's interior, as all versions of the F-150 come with a 12-inch infotainment screen that sits vertically and is equipped with Ford's latest version of Sync 4. As has been the case in recent years, the screen receives over-the-air updates to ensure that you're always riding with the latest version.
Ford gives plenty of different options for entertainment, starting with compatibility with both Apple and Android devices, allowing you to take all of your favorite apps on the road with you. For those looking to enhance their experience, Sirius XM Radio, a high-end stereo system from B&O, and navigation are all available upgrades.
We mentioned that BlueCruise is now available for the 2024 F-150, and so are a host of other safety and driving assistance features. Standard on all trims is Pre-Collision Assist with Automatic Emergency Braking, which is beneficial in preserving reaction time and can do wonders to prevent accidents. Other features include a Blind Spot Information System, a Lane-Keeping System, and Intelligent Adaptive Cruise Control. As further proof of Ford's never-ending dedication to safety, the F-150 was awarded a five-star safety rating from the National Highway Traffic Safety Administration in collision testing.
Check Out the Rugged 2024 Ford F-150 Today
With a host of new features to choose from and plenty of power to assist you with whatever you do, 2024 is another year where the Ford F-150 surpasses not only the expectations of the common truck enthusiasts but also the other trucks that have been competing against it for the past several years. From the King Ranch to the Tremor, there's an F-150 that can be perfectly outfitted for your everyday needs. Whether you're looking to employ a reliable workhorse on the job site, embark on that road trip you've always wanted to take, or brave the elements in the rough and tumble world of off-roading, only one vehicle can facilitate all these activities and more.
Your first step toward excellence begins at Steve Marsh Ford, where we are more than ready to outfit you with the perfect F-150 to suit your needs. Not only will you find the 2024 F0rd F-150 at our location, but our sales team will help you choose the proper configuration, provide financial assistance if needed, and provide a parts and service center to keep your Ford on the road and running for several years. There's only one Ford F-150; accept no substitutes and see us today.