A blue  2024 Ford Bronco Sport Outer Banks is shown kicking up dust after leaving a Ford dealer near Brownsville.
If you're on the hunt for a versatile SUV that is ready to take on your busy and often challenging lifestyle, then look no further than Steve Marsh Ford, your Ford dealer near Brownsville, where the latest Bronco Sport is waiting to take you for a ride you won’t forget. The 2024 Ford Bronco Sport offers drivers a variety of trim options that cater to both urban driving and rugged adventures, making it the ideal choice for drivers in and around Brownsville. Whether you're navigating the charming streets in town or planning a weekend escape to the Hatchie River to experience the natural beauty of Tennessee, the Bronco Sport’s robust design, modern tech, and convenience features ensure a seamless driving experience on and off-road.

Impressive Versatility

The latest Ford Bronco Sport boasts impressive versatility that sets it apart from others in its class. With trims like the 1970s-inspired Free Wheeling that adds a touch of nostalgia to your ride and the off-road-ready Badlands that’s built to conquer any terrain without skimping on comfort, the Bronco Sport is more than capable of impressing at every turn. Exploring the Hatchie National Wildlife Refuge or taking a scenic drive along Route 79 becomes an exhilarating experience with the Bronco Sport’s superior driving capabilities that deliver a smooth and responsive drive no matter the terrain. Its advanced 4x4 system and GOAT Mode technology make it a reliable companion for all your outdoor adventures, ensuring you reach your destination with ease and peace of mind.

With seating for five and a spacious cargo area for gear and extras, the Bronco Sport is perfect for hauling bikes and the family to the park or taking a solo adventure with all your gear for a weekend camping trip. Its user-friendly infotainment system, advanced safety and assistance features, and durable yet comfortable interior all make this capable compact SUV fun and rewarding to drive, no matter if you're running errands or heading off the beaten path.

In a historical town like Brownsville, there are endless opportunities for exploration, and the 2024 Ford Bronco Sport is ready to go whenever you are. From weekly commutes to work and back to spontaneous getaways, Ford’s small yet mighty SUV is designed to handle it all. Read on to discover how the 2024 Bronco can elevate your driving experience no matter where the road takes you.

Riding in Style: The Free Wheeling Trim

The 2024 Ford Bronco Sport Free Wheeling special edition adds a retro flair to any adventure, making it a standout choice for drivers who demand both unique style and capability from their SUV. Inside and out, the Free Wheeling is designed to catch the eye with its vibrant 1970s-inspired Sunset graphics and unique badging. The interior features durable cloth seating with unique Ombre Stitching and Sunset Weave fabric, creating a warm, inviting atmosphere that is equal parts groovy and adventurous. The two-tone black roof adds an extra touch of distinction, making the Free Wheeling truly one-of-a-kind.

But the 2024 Bronco Sport is more than just a pretty face. It likes to have fun and get a little dirt on its tires once in a while. Under the hood, the Free Wheeling edition packs a modern punch with its 181 hp 1.5L EcoBoost engine, paired with Auto Start-Stop Technology for improved fuel efficiency. This powerful engine, combined with the Terrain Management System (TMS) and 4x4 capabilities, ensures that the Bronco Sport can handle any adventure you throw its way.

The TMS includes five GOAT Modes (Goes Over Any Type of Terrain), allowing you to seamlessly adapt to varying driving conditions. These modes include Normal, Eco, Sport, Sand, and Slippery. Whether you’re navigating rugged trails, cruising down a smooth highway, or tackling the bustling area around Memphis, the Bronco Sport Free Wheeling delivers a smooth and confident ride and looks good doing it.
A multi-colored 2024 Ford Bronco Sport Free Wheeling is shown off-road.

Get Into the Badlands

While each 2024 Bronco Sport trim is impressive, we think it's important to highlight the upscale Badlands, which offers drivers the ideal blend of comfort and high-end performance. Whether you’re a solo driver or a family on the go, the Badlands offers the capabilities and comfort you want from your vehicle.

The 2024 Bronco Sport Badlands trim is the height of comfort and performance, offering drivers the best that Ford has to offer this year. With its powerful 250 hp 2.0L EcoBoost engine, the Badlands trim ensures that you have all the power you need for any adventure right at your fingertips. Simply equip your ride with the available Class II Trailer Tow Package for a maximum towing capacity of 2,200 lbs, making the Badlands more than capable of hauling bikes, a small trailer, and any other gear your journey requires.

The Badlands' more powerful engine is paired with an Advanced 4x4 system with a Twin-Clutch Rear Drive Unit. Plus, for those who like to explore behind the tree line, there are additional Rock Crawl and Mud/Ruts GOAT Modes to make things a little easier. This makes the Badlands as powerful as it is fuel-efficient, which is ideal for commuting, family trips, or rugged off-road adventures. But it's really no surprise that the Badlands trim is capable of tackling even the roughest terrain. What about on the inside? Well, like many things that boast a tough exterior, the inside is soft, comfortable, and welcoming.

The Badlands trim effortlessly combines practicality with comfort to elevate your daily drive from basic to noteworthy in every way. Heated seats and a heated steering wheel take the chill out of autumn days, while washable rubberized flooring and durable cloth seating keep the interior looking good and standing up to wear and tear. Thoughtful storage spaces, like the second-row under-seat storage, keep essentials organized and within easy reach while adding security for valuables. This smart design ensures that everything you need is right where you want it, making your journey hassle-free.

For those looking to customize their ride further, the Badlands trim offers various add-on packages that make it simple to pick and choose the features you want. From Ford Co-Pilot360 Assist+ to the Badlands Premium Package, the latter of which transforms the cabin into a luxury-focused haven, adding a touch of sophistication to your otherwise rugged vehicle is simple.

Whether you’re a camper, a biker, or a weekend thrill-seeker, the 2024 Bronco Sport Badlands trim is designed to cater to your lifestyle, providing the perfect blend of capability, comfort, and convenience while elevating your time behind the wheel to a whole new level.
The black and brown interior is shown in a 2024 Ford Bronco Sport.

Impressing Drivers at Every Turn

The 2024 Ford Bronco Sport offers an impressive lineup of trims designed to cater to every driver's needs, tastes, and diverse lifestyle. From the retro flair of the Free Wheeling trim to the modern sophistication of the Badlands trim, there are plenty of options for drivers looking to get into a capable compact SUV that won’t let them down.

The newest Free Wheeling trim brings a burst of 1970s style into your daily ride with its eye-catching Sunset graphics and unique interior detailing. Meanwhile, the upscale Badlands trim offers the ultimate combo of comfort and performance, perfect for everything from your daily commute around Brownsville to adventurous summer getaways. With a powerful 2.0L EcoBoost engine and advanced off-road capabilities, the Badlands is ready for any challenge, big or small.

But if you thought the Bronco Sport stops there, think again. The newest Bronco Sport lineup includes other equally impressive trim options like the Big Bend, Heritage, and Outer Banks. Each one is thoughtfully designed to fit your lifestyle without slowing you down. The Big Bend offers practical essentials, while the Heritage combines classic Bronco styling with modern tech and comfort. The Outer Banks trim adds a touch of affordable luxury and convenience, making it an excellent choice for those who want a little extra comfort on their adventures. Rugged durability comes standard across all trim choices, ensuring the Bronco Sport is always ready to take on a challenge.

Heading off-road to enjoy the beauty of the area around Brownsville has never been easier or more affordable, thanks to the diverse and capable Bronco Sport options from the Blue Oval. Whether you're drawn to the nostalgic charm of the Free Wheeling or the advanced features of the Badlands, there's a 2024 Bronco Sport trim for you.